Another jelly mould SUV? Not on our watch
A pub, a pint of beer and a proper 4X4
The Grenadier story started with a sketch on a £5 note. Over a drink at the Grenadier pub in London, INEOS Founder and Chairman, Sir Jim Ratcliffe, decided to build a 4X4 that could do the jobs the modern SUV had forgotten how to do. Amongst friends, he scribbled his idea on the nearest thing he could find. And to this day, you can find the note stapled to the ceiling inside the very pub in which the Grenadier was conceived.
Concept | 2017
Built on principles
Sir Jim established the three non-negotiables behind his new ultimate 4X4: functional design, serious durability and extreme off-road capability. Every bolt had to pass the test.
Concept | 2017
Built on principles
Sir Jim established the three non-negotiables behind his new ultimate 4X4: functional design, serious durability and extreme off-road capability. Every bolt had to pass the test.
Inspired by icons
We studied past off-road legends (you may know the ones) to see everything that made them tough. Our aim? Build something in a different league. We got to work designing our own from the ground up.
Design | 2018
Working with the best
When you know what you need, you don't shop around. We went straight to Magna Steyr - a 4X4 engineering specialist with decades of experience - to turn our sketches into steel. A year later, BMWTM were appointed for their TwinPower Turbo petrol and diesel engines to power the Grenadier.
London, England
Design | 2018
Working with the best
When you know what you need, you don't shop around. We went straight to Magna Steyr - a 4X4 engineering specialist with decades of experience - to turn our sketches into steel. A year later, BMWTM were appointed for their TwinPower Turbo petrol and diesel engines to power the Grenadier.
London, England
1.1 million miles. Zero mercy.
To prove it was more than just tough on paper, we tested our prototypes to their absolute limit, on every terrain in existence. From arctic ice, to 14,000ft high mountains. The aim was simple. Break it. Then make it stronger.
Testing | 2021
Proven on the peak
We finished up testing on Austria’s Schöckl Mountain, one of the toughest off-road test tracks in the world. The Grenadier had officially earned its stripes.
SCHÖCKL MOUNTAIN, AUSTRIA
Born in London. Built in France.
Enter, Hambach. We got our hands on a world-class production facility, originally built by Mercedes-BenzTM. Then we upgraded it with custom tooling, automated production lines and a dedicated 4X4 assembly process. The Grenadier finally had its home.
Production | 2020
Behind the scenes
We let in the cameras to show fans a raw, unpolished view of the design and build. From frame welds to cabin design, Building the Grenadier captures the thinking behind some of our most pertinent engineering decisions.
Hambach, France
Production | 2020
Behind the scenes
We let in the cameras to show fans a raw, unpolished view of the design and build. From frame welds to cabin design, Building the Grenadier captures the thinking behind some of our most pertinent engineering decisions.
Hambach, France
A full-throttle launch
We could've written a press release and photographed the Grenadier on a country road. Instead, we sent it tearing up the iconic hillclimb at the Goodwood Festival of Speed. We certainly weren't the fastest, but we didn't have to be. The Grenadier turns heads simply by being.
Launch | 2022
Time to roll
After years of design and testing, we began production of the Grenadier at our shiny, new factory. The first customer vehicles officially rolled off the line shortly after, marking the true arrival of a new, uncompromising off-roader.
HAMBACH, FRANCE
Launch | 2023
Proven the hard way
Following the first production of Grenadiers, we invited motoring journalists on a 32-day road trip we named Expedition 1.0. Their response confirmed our testing results: the Grenadier eats up brutal, harsh conditions with ease. Not bad for a 4X4 dreamed up in a pub less than 5 years before.
CAITHNESS, SCOTLAND to LONDON, ENGLAND