INEOS AUTOMOTIVE TO BUILD "UNCOMPROMISING" 4X4 OFF-ROADER
INEOS sees a gap in the market for an uncompromising off-roader. The business is prepared to invest many hundreds of millions to produce a new vehicle, the Grenadier, and hopes this can be done in the UK.��
Building a rugged 4X4
Following the completion of a six-month feasibility study, INEOS confirmed that it���s going ahead and building a brand new uncompromising 4X4 off-roader. While the company is one of the largest manufacturers in the world, it will be the first time that INEOS has produced such a vehicle. ���This is a fantastically exciting project,��� says Jim Ratcliffe, INEOS Chairman. ���We want to build the world���s purest 4X4 and are aiming it at explorers, farmers and off-road enthusiasts across the globe.�����
The company is expecting to spend many hundreds of millions on the project and is determined that the new off-road vehicle will not only fill a perceived gap in the market, but also aim to provide improvements in build quality and reliability. Identification of a suitable manufacturing location��will be a part of the next phase of the project and the company will look at UK sites alongside other European options.��
The project is run by Dirk Heilmann, formerly head of Engineering and Technology at INEOS. Dirk, now CEO of INEOS Automotive has already started recruiting a team of automotive experts to help build the Grenadier. He says: ���This is an amazing project for everyone involved. Our job is to create the world���s best 4X4 and we���re already moving forward with our plans.�����
How the Grenadier is inspired by 4X4 icons of the past��
The project is the brainchild of INEOS Chairman, Jim Ratcliffe, who was a fan of the original Land Rover Defender. When it ceased production, Jim saw a gap in the market for an uncompromising off-roader that stood for adventure and active driving but also had the capability to be a work and utility machine.
WE WANT TO BUILD THE WORLD’S PUREST 4X4 AND ARE AIMING IT AT EXPLORERS, FARMERS AND OFF-ROAD ENTHUSIASTS ACROSS THE GLOBE.
JIM RATCLIFFE, CHAIRMAN OF INEOS
This new off-road model takes its inspiration from legendary 4X4 vehicles of the past. It takes the very best aspects of their design while adding modern INEOS know-how to create a truly unique vehicle.
The target market is global and includes agriculture and forestry workers, explorers and adventurers as well as traditional 4X4 fans that simply enjoy an authentic off-road driving experience. The plan is for an extensive, intensive testing programme designed to help make the Grenadier uniquely capable.
INEOS is determined that its new vehicle will offer a real and pure alternative to the current crop of standardised ‘jelly-mould’ SUVs.
“I’m a great admirer of the old Land Rover Defender and have enormous respect for its off-road capability,” says Jim Ratcliffe, INEOS Chairman, “and our new 4X4 has been inspired by it. But whilst our off-roader might share its spirit, our new vehicle will be a major improvement on previous models.