THE GRENADIER STORY
BUILDING ON PURPOSESince we started our journey to build a utilitarian 4X4, we’ve come a long way. We’ve established INEOS Automotive as a serious contender in 4X4 development and manufacturing. We’ve partnered with some of the biggest names in the automotive industry. We’ve made our way from vision to prototype. We’ve secured a world-class production facility and delivery team. Now we’re ready for the final stretch.
ORDER YOUR GRENADIER
After 1.1 million miles of testing, we launched the production version of our capable and rugged 4X4. At the front of the queue, ‘reservists’ who’d put down money last October to reserve their spot. Around the world, customers were able to use our online configurator to build their Grenadier. In many/most* markets, they could price and order them online, too.
We gave our long-term supporters the opportunity to place their reservation first, two weeks before opening to the general public. The response was very positive, with people keen to be first in line when orders open in early 2022. Sales, servicing and pricing information was also shared. And we launched the first iteration of our configurator, with more features, options and accessories still to come.
The Grenadier Interior
The interior of the INEOS Grenadier is designed on purpose, to deliver the space, practicality and versatility owners need from a hard-working 4X4. Starting from a clean sheet, the design incorporates the modern technology and comfort expected of a vehicle for the 2020s and beyond.
OUR PRODUCTION FACILITY
To ensure the highest standards of production, we needed a world-class manufacturing facility. So we secured a site in Hambach, formerly owned by Mercedes-Benz. The perfect base to produce the Grenadier.
Transitioning from concept to series development is always a major milestone. It marked the moment the INEOS Grenadier team was joined by the 4X4 specialists, Magna Steyr, to engineer the production vehicle.
NAMED BY YOU
When we asked members of the 4X4 community to name our new vehicle, 6,000 of you replied. You told us the answer was right under our nose. The Grenadier, after the London pub where it all began.
Our 200-strong team of expert engineers started working full-time on the vehicle from our offices in Stuttgart. Fusing British design with German engineering precision.
A PUB, A PINT AND A PLAN
Over a pint at the Grenadier pub in London, INEOS Chairman and 4X4 enthusiast Sir Jim Ratcliffe had an idea. The vision for a stripped back, no-nonsense, utilitarian 4X4 was born.