INEOS AUTOMOTIVE REVEALS THE DESIGN OF ITS UPCOMING 4X4, THE GRENADIER

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WE ARE DELIGHTED TO BE ABLE TO SHARE THE DESIGN OF THE GRENADIER SO EARLY IN THE PROCESS. MOST MANUFACTURERS WOULD HOLD BACK, BUT WE ARE A NEW BUSINESS, BUILDING A NEW BRAND, AND WE WANT TO TAKE PEOPLE WITH US ON THIS EXCITING JOURNEY.

DIRK HEILMANN, INEOS AUTOMOTIVE’S CEO

“Showing the design now allows us to focus on the critical next phase of the vehicle’s development, testing its capability and durability.  We have a very challenging programme ahead, as we put prototypes through their paces in all conditions, on the way to accumulating some 1.8 million test kilometres over the coming year.  From today the covers are off. Testing ‘in plain sight’ without the need for camouflage wrapping, foam blocks or fake panels is an added benefit.”

Sir Jim Ratcliffe, Chairman of INEOS, said: “The Grenadier project started by identifying a gap in the market, abandoned by a number of manufacturers, for a utilitarian off-road vehicle.  This gave us our engineering blueprint for a capable, durable and reliable 4x4 built to handle the world’s harshest environments. But it had to look the part as well. As you will see today, Toby and his team have done a great job in delivering a design that is both distinctive and purposeful.”