INEOS AUTOMOTIVE TO BUILD "UNCOMPROMISING" 4X4 OFF-ROADER

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WE WANT TO BUILD THE WORLD’S PUREST 4X4 AND ARE AIMING IT AT EXPLORERS, FARMERS AND OFF-ROAD ENTHUSIASTS ACROSS THE GLOBE.

JIM RATCLIFFE, CHAIRMAN OF INEOS

This new off-road model takes its inspiration from legendary 4X4 vehicles of the past. It takes the very best aspects of their design while adding modern INEOS know-how to create a truly unique vehicle. 

The target market is global and includes agriculture and forestry workers, explorers and adventurers as well as traditional 4X4 fans that simply enjoy an authentic off-road driving experience. The plan is for an extensive, intensive testing programme designed to help make the Grenadier uniquely capable. 

INEOS is determined that its new vehicle will offer a real and pure alternative to the current crop of standardised ‘jelly-mould’ SUVs.  

“I’m a great admirer of the old Land Rover Defender and have enormous respect for its off-road capability,” says Jim Ratcliffe, INEOS Chairman, “and our new 4X4 has been inspired by it. But whilst our off-roader might share its spirit, our new vehicle will be a major improvement on previous models.”
 
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