INEOS AUTOMOTIVE TO BUILD "UNCOMPROMISING" 4X4 OFF-ROADER

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WE WANT TO BUILD THE WORLD’S PUREST 4X4 AND ARE AIMING IT AT EXPLORERS, FARMERS AND OFF-ROAD ENTHUSIASTS ACROSS THE GLOBE.

JIM RATCLIFFE, CHAIRMAN OF INEOS

The vehicle will not be a replica of the Defender but will reflect its philosophy. The target market is global and includes agriculture and forestry workers, explorers and adventurers as well as traditional Defender fans that simply enjoy an authentic 4x4 driving experience.

INEOS is determined that its new vehicle will offer a real and pure alternative to the current crop of standardised ‘jelly-mould’ SUVs.

“I am a great admirer of the old Land Rover Defender and have enormous respect for its off-road capability,” says Jim Ratcliffe, INEOS Chairman, “and our new 4x4 has been inspired by it. But whilst our off-roader might share its spirit, our new vehicle will be a major improvement on previous models.”