INEOS Grenadiers Launch At Tour De France 2020

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THE INEOS GRENADIERS IS A NEW NAME BUT ONE THAT SUMS UP WHO WE HAVE ALWAYS BEEN. IT IS A NEW PARTNERSHIP BUT ONE THAT EPITOMISES OUR EXISTING TEAM VALUES - AMBITION, GRIT, DETERMINATION, RESOURCEFULNESS, TENACITY AND PASSION.

INEOS GRENADIERS TEAM PRINCIPAL SIR DAVE BRAILSFORD

TESTING TAKEN SERIOUSLY

As part of the Grenadier’s ‘testing in plain sight’ programme, the prototype was showcased at the Tour de France 2020 alongside the partnership launch with the INEOS Grenadiers. Our serious 4X4 vehicle prototypes then followed the team around the world as a support vehicle, using the world’s toughest cycling races as a testing ground. 

This was all part of the 1.8 million kilometres of rigorous on and off-road testing and development that INEOS Automotive put the Grenadier through to ensure our serious off-roader is the highly capable, go-anywhere, hard-working 4X4 vehicle it has to be.

WE’RE DELIGHTED TO ANNOUNCE THIS PARTNERSHIP, JUST LIKE THE GRENADIER, THE TEAM IS BUILT ON PURPOSE. THEY KNOW EXACTLY WHAT TO DO AND HAVE THE RIGHT TEAM TO GET THE JOB DONE. WE’RE VERY PROUD TO SEE EGAN, CHRIS, GERAINT, RICHARD AND ALL THE INEOS GRENADIERS IN THE COLOURS OF GRENADIER AND WISH THEM ALL THE BEST IN THE UPCOMING RACES.

MARK TENNANT, COMMERCIAL DIRECTOR INEOS AUTOMOTIVE

TESTING IN PLAIN SIGHT CONTINUES 

Whenever the INEOS Grenadiers are racing in a Grand Tour, the Grenadier 4X4 vehicle will be there. Since 2020 our rugged off-roader has continued to support the team as they take on the toughest races in cycling, both constantly exhibiting all the grit, determination and will to succeed that INEOS is renowned for. The 2021 Giro d'Italia was a prime example, as Egan Bernal and the INEOS Grenadier turned Milan pink as they celebrated victory in style.