EPISODE 4 - EXTERIOR REVEAL
DESIGNED TO WORK
Our philosophy since day one: function over form, every time. That’s why we took an engineering-led approach to the exterior design, following in the tire tracks of history’s most iconic 4X4 off-road vehicles.
This is an off-roader that has capability at its core. Of course, we care how it looks, but we’re more concerned about how it works. That’s why every decision was made with practicality in mind.
MEET THE DESIGNER: TOBY ECUYER
There’s nothing typical about the way we’re building the Grenadier. And there’s nothing typical about the man who designed it. Toby Ecuyer combines a passion for the automotive industry with a background in product design. His role was to compliment the work of our engineering team, without compromise.
We've considered every square millimetre
Toby Ecuyer, Head of Design
Every decision we made is based on purpose, so you can go where you need to go. And do what you need to do. We're making a real, robust off-roader. Not a soft-roader