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Expedition 1.0:
The global media drive

An expedition like no other

Our uncompromising 4X4 has been on some trips. But nothing like this. The INEOS Grenadier’s Global Media Drive was different. On it, we handed the world’s media the keys. Took them on an epic off- and on-road journey from Scotland to the London pub where our story began. Then asked them for their first impressions.

 

We split this epic 32-day drive into four stages. With different motoring journalists behind the wheel for each stage. Challenging terrain of every kind, to showcase the Grenadier’s off-road credentials. Tarmac, to demonstrate its on-road performance. 20 series production Grenadiers in the wild. Captured in words and images.

Stage one

John O’ Groats to Inverness

The call of the wild

West from John O’Groats along the North Coast 500 to the Eriboll Estate. South past Europe’s largest blanket bog. The Reay Forest Estate for some off-roading on private land. Crossing the Kylesku Bridge then inland to the Alladale Wilderness Reserve. From here, down to Ross-shire and 17 miles off-road across the Fairburn and Erchless estates. Then across the Orrin Dam, and on to Inverness.

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The Castle of Mey
The North Coast 500
Eriboll Estate
Reay Forest
Alladale Wilderness Reserve
Orrin Dam

Stage two

Inverness to Loch Lomond

The heart of the Highlands

Leaving Inverness, on to the uplands of Drummossie Muir. South, skirting around Dava Moor, and on to the Cairngorms National Park. Down the A9 and alongside the River Spey. The 45,000-acre Ardverikie Estate for more off-roading. On to Fort William and up the A82 through Glencoe. Emerging onto the high Rannoch Moor and nearby Glen Etive. Finally, south on fast, sweeping roads around Loch Fyne, to the village of Luss, on the shores of Loch Lomond.

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Ardverikie Estate
Glen Etive
The Pipeline
Mulea

Stage three

Roxburghe estate to Silverdale

The Borders, Badlands and the Bay

This stage drives across the legendary Marches, Debatable Lands, and the vast peat mires of Kielder Forest. Crossing the border into England it’s on to the shores of Ullswater in the Lake District. Then south through England’s largest national park, over the top of Kirkstone Pass and across to Wrynose and Hardknott Passes (some of the wildest and steepest roads in the UK). Driving parallel to Coniston Water, we take a short run to Burlington Slate Mine. Continuing south, across the Cavendish lands, we arrive in Morecambe to drive across the bay.

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Floors Castle
Dere Street
Kielder Forest
Burlington Slate Mine
Morecambe Bay

Stage four

Marlow to West Wycombe via Wormsley

Stately escapes - The home stretch

Starting in Marlow, we head just up the road to Stonor Park, a challenging route across a deer park. From there, a short drive on narrow lanes to the Wormsley Estate for an exclusive drive. Then we cross the land over in West Wycombe, finding our way out onto the M40. A quick drive down the motorway takes us into the centre of London and our final destination: The Grenadier pub.

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Buckinghamshire Estates
The Grenadier pub

Ending where it all began

The cobbled backstreets of Belgravia

Some of the best ideas happen over a beer. And it was on this very spot – at the bar of the Grenadier pub – where the idea for our off-roader was born. When INEOS chairman Sir Jim Ratcliffe decided to create a proper 4X4, built on purpose, he would name it after the pub.

Expedition 1.0 has been an absolute blast to take part in, and truly rewarding to see the project really come to life. To everyone who’s been involved, thank you for being part of this incredible milestone. We’re only just getting started.

Lynn Calder, CEO, INEOS Automotive

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Use of the optional utility belt may be restricted on the road by local laws.

Please note that some standard equipment may be substituted when selecting a vehicle or trim type. Please contact your local dealer for more information or configure your vehicle online.

Be sure to use on-board equipment safely. Any distraction while driving could result in loss of vehicle control, property damage, injury or death. Always obey local laws and speed limits.

Additional options and accessories offered for the vehicle may alter off-road/on-road performance, emissions, exterior dimensions and geometry. The fitting of certain accessories and their use on the road may be restricted and/or prohibited according to local legislation. It is the user's responsibility to comply with local laws. Be careful not to load the vehicle or accessories (in whole or in part) beyond their intended capacities. Notice : Be careful when loading equipment on the roof, whether it is the full length rack or the crossbars, as the handling characteristics of the vehicle may be affected. Read the owner's manual, as well as the accessory manual/instructions to learn more.

Off-road driving and the use of associated equipment (including options and accessories) requires advanced training and experience. Improper use of the vehicle or other equipment can be dangerous and lead to property damage and/or injury to users and/or third parties. It is the user's responsibility to check the vehicle, equipment, route and conditions before setting off. Read the owner's manual, as well as the accessory manual/instructions to learn more.

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