INEOS teamed up with the world’s best Formula One team Mercedes-AMG Petronas through a new principal partnership. This five-year partnership is part of INEOS’ wider investment in sport, which is driven by a passion for sport and a desire to instill in people the belief that there are no limits.
It’s a proud moment for INEOS to become Principal Partner to the world’s best Formula One team – and by extension to one of the world’s most prestigious brands, Mercedes-Benz.
The Mercedes team is a leader in global sport and consistently show that they are at the forefront of technological innovation and human performance. Their grit and determination to redefine what is possible makes them a natural fit for INEOS. Strengthening our partnership with Mercedes-AMG Petronas will allow us to identify and unlock even greater performance gains across the wider INEOS sports family.
It is a very proud moment for us to welcome INEOS to Mercedes in their new capacity as Principal Partner. The company’s ambition, dynamism and entrepreneurial flair are a perfect fit for the spirit of Mercedes-AMG Petronas.
Both companies share a restless desire to improve every day and a strong commitment to achieving the very best results. Our partnership will be defined by tackling great challenges together – on the racetrack, on water and on the stages of the Grand Tours – and we will be aiming to raise the bar in each of them.
The principal partnership is an extension to the performance partnership which was signed at the end of 2019 between INEOS and Mercedes-Benz Applied Science (MBAS). This partnership brings together world-leading experts from across the INEOS sports family to identify and unlock performance gains to make great things happen, every day.