A successful sales & marketing professional, Mark brings over 20 years’ experience working with OEMs and international distributors to INEOS Automotive.
INEOS Automotive is delighted to announce Mark Tennant, the former Chief Executive of Guava International and former Marketing Director of Bentley Motors, as its new Commercial Director. Mark joins the company as it continues to build its senior team and he will take responsibility for the sales and marketing of the new vehicle, as well as building up the commercial division that will support the project.
In his previous position as CEO of Guava International, Mark was responsible for managing Jaguar Land Rover’s business in over 60 developing markets across Sub-Saharan Africa, Eastern Europe, Central Asia and Asia Pacific. From 2009 to 2013 he was based in Asia as Vice-President of RMA Group, Guava’s parent company, responsible for a broad portfolio of automotive businesses in Asia and beyond and working with OEMs including JLR, Ford, Daimler and TATA.
Mark joined RMA after 10 years with Bentley Motors in a number of senior sales & marketing roles, covering worldwide marketing, PR, product strategy and regional management.