The INEOS Grenadier Story: Why We're Building A World Class 4x4



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Building a new off-roader from the ground up. 

The Grenadier: a workhorse that won’t let you down

Our vision is to build a stripped back, utilitarian 4x4, engineered to overcome in all conditions and withstand the daily punishment you put it through. For those who depend on a vehicle as a hard-working tool, wherever they are in the world.

That vision is now coming closer to reality. More than 200 of the world’s best engineers are deep into the task at hand, building the Grenadier from the ground up. With every decision based solely on utility. No fluff or fuss. No design for design’s sake. Everything with a purpose.

Challenge accepted

Challenges exist to be overcome. That’s why we’re building the Grenadier. A piece of uncompromising kit that gets the job done with minimum fuss, whether you’re reaching stranded livestock or towing a 3.5 tonne trailer.

Everything about the Grenadier is based on utility. Function over form, every step of the way. How it works is the only measure of success. And we’ve got the team for the job. British manufacturing meets German engineering.

A 4x4 built on purpose - an uncompromising off-roader that works for the world

A working tool to get the job done. No frills. No fuss.








    Grenadier born and bred

    Over a friendly pint at the Grenadier pub in London, car enthusiast and experienced adventurer Jim Ratcliffe, INEOS Chairman, identified a gap in the market for a stripped back, no-nonsense, utilitarian 4x4.

    After a thorough assessment and feasibility study, INEOS turned its manufacturing and engineering expertise to building such a vehicle. INEOS Automotive Limited was established and a senior team of experienced automotive experts assembled to bring the vision to reality, with a fresh perspective on 4x4 development and manufacturing.

  • Engineering

    World-class 4x4 engineering

    February 2018

    Fusing British design and entrepreneurship with German engineering precision, since February 2018, our 200-strong team of expert engineers have been working full-time on the vehicle from our offices in Stuttgart. We’re well advanced and now moving into series development with early prototypes being tested.

  • The engine

    A no compromise engine line up

    March 2019

    An uncompromising 4X4 needs an engine to match. One that’s robust. Able to deliver low-end torque when you need it most. That’s why in March 2019 we chose BMW Group as our powertrain partner. BMW’s latest generation TwinPower turbocharged straight six petrol and diesel engines will deliver reliability, performance and durability, even in the harshest conditions.

  • Name

    A 4x4 that works for you. Named by you.

    September 2019

    We asked you to give us a name, with over 6,000 people responding to our online poll. You told us we already had one.

    ‘Projekt Grenadier’ was named after the London pub where the plan for our all-new, uncompromising 4x4 was first conceived. Turns out you liked it – and so do we. Grenadier it is.

  • Manufacturing

    Engineered for the world. Built in Britain.

    September 2019

    The Grenadier will be built in a new manufacturing facility in Bridgend, South Wales. This purpose-built facility will create 200 jobs initially, and up to 500 in the long term.

An uncompromising choice.

Grenadier is being built from the ground up. Almost every component part is being specifically developed to deliver the best 4x4 experience. The Grenadier really is built on purpose.

To get the right results, we partner with other companies that are experts in their field. Take BMW. They make the best engines, so they’re making our engines. And we’re not stopping there. Everything from door locks to diff locks is being considered, then reconsidered, until we’re certain we’ve achieved the performance you need.

Dirk Heilmann, INEOS Automotive CEO

A word from our CEO.

More than just a manufacturing company.

INEOS is a global manufacturer, employing over 22,000 people across 183 sites in 26 countries. We’re successful because we make change happen. In manufacturing, in chemicals, in sport and now, with the launch of the Grenadier, in automotive.