Building a new off-roader from the ground up.
The Grenadier: a workhorse that won’t let you down
Our vision is to build a stripped back, utilitarian 4x4, engineered to overcome in all conditions and withstand the daily punishment you put it through. For those who depend on a vehicle as a hard-working tool, wherever they are in the world.
That vision is now coming closer to reality. More than 200 of the world’s best engineers are deep into the task at hand, building the Grenadier from the ground up. With every decision based solely on utility. No fluff or fuss. No design for design’s sake. Everything with a purpose.
Challenges exist to be overcome. That’s why we’re building the Grenadier. A piece of uncompromising kit that gets the job done with minimum fuss, whether you’re reaching stranded livestock or towing a 3.5 tonne trailer.
Everything about the Grenadier is based on utility. Function over form, every step of the way. How it works is the only measure of success. And we’ve got the team for the job. British manufacturing meets German engineering.
A 4x4 built on purpose - an uncompromising off-roader that works for the world
A working tool to get the job done. No frills. No fuss.
An uncompromising choice.
Grenadier is being built from the ground up. Almost every component part is being specifically developed to deliver the best 4x4 experience. The Grenadier really is built on purpose.
To get the right results, we partner with other companies that are experts in their field. Take BMW. They make the best engines, so they’re making our engines. And we’re not stopping there. Everything from door locks to diff locks is being considered, then reconsidered, until we’re certain we’ve achieved the performance you need.
A word from our CEO.
More than just a manufacturing company.
INEOS is a global manufacturer, employing over 22,000 people across 183 sites in 26 countries. We’re successful because we make change happen. In manufacturing, in chemicals, in sport and now, with the launch of the Grenadier, in automotive.