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SEPTEMBER 17-22, 2026

BORN IN A PUB 
ANNIVERSARY DRIVE 
Plus $919 accessory Credit*

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BORN IN A PUB, BUILT FOR MORE

From an idea sketched in the Grenadier pub to a purpose-built 4x4 trusted by adventurers around the world, the Grenadier's story is one of doing things differently. Celebrate our September 19th founding anniversary by booking a test drive with your local INEOS Grenadier retailer. Complete your test drive and purchase a new vehicle to receive a $919 INEOS accessory credit* and start building your Grenadier.

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BORN IN A PUB. BUILT FOR MORE.

One evening in a pub in London, pint in hand, an idea was born. As Jim Ratcliffe, INEOS Chairman and lifelong 4x4 enthusiast, sat in the dimly lit Grenadier pub on the cobbled streets of Belgravia, he hatched a plan to build the spiritual successor and modern answer to 4x4s of old. Built the proper way. For real use.

Grenadier Interior Sketch (Inverted)

AN IDEA WAS BORN

If no-one else would build an uncompromising, purpose-built 4x4, INEOS would. The legendary £5 note of the first ever Grenadier sketch is still pinned to the pub's ceiling today - a reminder that this vehicle didn't start in a boardroom. Naturally.

Locate a Retailer

Locate your nearest dealer and book an appointment with our trained Grenadier technicians who know your vehicle inside and out or schedule a test drive

Start typing a retail partner’s name, postcode, address or place.

Start typing a retail partner’s name, postcode, address or place.

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BORN IN A PUB, BUILT FOR MORE

From an idea sketched in the Grenadier pub to a purpose-built 4x4 trusted by adventurers around the world, the Grenadier's story is one of doing things differently. Celebrate our September 19th founding anniversary by booking a test drive with your local INEOS Grenadier retailer. Complete your test drive and purchase a new vehicle to receive a $919 INEOS accessory credit* and start building your Grenadier.

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Copyright © 2026. All rights reserved. This website is published by INEOS on behalf of its businesses Headquarters: 38 Hans Crescent. Knightsbridge. London SW1X 0LZ. UK. INEOS is a Registered Trademark, the property of INEOS Capital Limited.

*Offer valid August 21 – September 30, 2026 at participating INEOS Grenadier retailers in the U.S. and Canada. To qualify, customer must book and complete a test drive of a new INEOS Grenadier Station Wagon or INEOS Grenadier Quartermaster during the offer period and purchase or lease a new Grenadier Station Wagon or Quartermaster, with vehicle delivery taken by September 30, 2026. Qualifying customers receive a $919 credit valid only toward INEOS Genuine Accessories and associated installation, applied at time of vehicle purchase or lease at the selling retailer. Credit has no cash value, is not redeemable for cash or statement credit, is non-transferable, and may not be applied to the vehicle price, tax, title, license, registration, or other fees. Any unused portion of the credit is forfeited. Subject to accessory availability. Limit one offer per qualifying vehicle purchase or lease; may not be combined with certain other offers. Offer subject to change or cancellation at any time without notice. Void where prohibited. See participating retailer for complete details.*Offer valid August 21 – September 30, 2026 at participating INEOS Grenadier retailers in the U.S. and Canada. To qualify, customer must book and complete a test drive of a new INEOS Grenadier Station Wagon or Grenadier Quartermaster during the offer period and purchase or lease a new INEOS Grenadier Station Wagon or Quartermaster, with vehicle delivery taken by September 30, 2026. Qualifying customers receive a $919 credit valid only toward INEOS Genuine Accessories and associated installation, applied at time of vehicle purchase or lease at the selling retailer. Credit has no cash value, is not redeemable for cash or statement credit, is non-transferable, and may not be applied to the vehicle price, tax, title, license, registration, or other fees. Any unused portion of the credit is forfeited. Subject to accessory availability. Limit one offer per qualifying vehicle purchase or lease; may not be combined with certain other offers. Offer subject to change or cancellation at any time without notice. Void where prohibited. See participating retailer for complete details.