Team INEOS today confirmed they will switch to become the INEOS Grenadiers, effective from the start of the Tour de France on August 29th, 2020.
The change will align the team with the Grenadier, a no-nonsense 4x4 vehicle designed, engineered and manufactured by INEOS Automotive.
In 2017, INEOS Chairman, Sir Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped-back, utilitarian, hard-working 4X4 vehicle, built on purpose. The Grenadier’s design was unveiled in July 2020 and will go into production in late 2021.
The Team’s new name and brand will officially launch in the week leading up to the Tour de France in Nice.